Waggle
Business Startup
Branded Research Project & Presentation I 6 Weeks
CHALLENGE
Outdoor dog parks place many uncertainties for pet owners. Not all breeds are able to navigate external environments due to various limitations including weather and health conditions.
SOLUTION
An indoor, climate controlled warehouse that creates positive sensory opportunities including: partner bonding, cognitive development, group socialization, and endorphin releases, through an immersive experience.
OPPORTUNITY
The pet industry is set to reach new heights, with reports indicating it will be worth $275 billion by 2030.
INSIGHT
The pet industry is experiencing growth in areas such as pet ownership and demographics. Many cultural trends can be attributed to the humanization of dogs, online purchases, and technology. Through research, surveys, interviews, and observational studies, we found:
94%
of pet owners enjoy creating new memories with their dogs
95%
of pet owners view their pets as family members
Our Kind of Walk in the Park
SEEK
create a clean and safe space, for all dog breeds, that promotes play and encourages socialization
EXPLORE
creates opportunities to strengthen pet and owner relationships while building new memories
BOND
every room delivers an immersive experience, promoting the dog’s sensory system and combating boredom
Waggle collaborates with local artists and creatives to develop unique spaces that stimulate the five senses for every dog. These immersive adventures encourage discovery, promote good behavior, and strengthen physical and mental wellness. Waggle focuses on creating an inviting setting where like-minded owners can bring their pets to encourage healthy lifestyles and socialization.
Each room provides an opportunity for the pet and owner to develop their bond, and a place where dogs can “stray” away from their stressors and take part in activities that support a long, happy life.
VALUE PROPOSITION
RESEARCH AND OPERATIONS
Throughout this project, I was tasked with becoming an expert in everything related to our company. I conducted primary and secondary research to identify gaps in the marketing strategies of competitors, the viability of products, and identifying the consumer’s demands and expectations. Additionally, I worked in close collaboration with each of my teammates to help craft and create the final design deliverables for the client.
PERSONAL TAKEWAY
This project allowed me to explore my interest in Product Development and Research and Product Design. I was able to navigate primary research tactics and techniques to develop a fully branded final product based on the important research we conducted; the product and company was proven to be viable based on factual implications.
CREDITS
Kia Dixon
Nereyda Manzano
Gabby Pierre
Communications
Project Lead
Design Lead
